sentiment analysis

Sentiment Analysis Tools for Your Marketing and Research Projects

Sentiment analysis allows you to automatically determine people’s attitude towards a subject based on what they are saying. It has become an essential tool if your role includes customer happiness or marketing. Instead of counting the number of times your organization’s name is mentioned on social media, you can take it a step further. With sentiment analysis, you can analyze the writer’s opinion about your brand, content, and products. Here are 32 tools you can use in your sentiment analysis projects.

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